Signal Ventures

Why Self-Storage Is Poised for a Strategic Comeback in 2025

The self-storage sector is entering 2025 with mounting evidence of a cyclical upswing. After a period of pandemic-driven highs followed by a modest correction, key indicators now signal that a rebound is underway. For both high-net-worth accredited investors and newcomers exploring their first real estate syndication, self-storage presents a confident, data-supported case for renewed growth. This article from Signal Ventures breaks down why smart capital is moving into self-storage now – before the broader market catches on – and why early positioning could be strategic. From Boom to Slowdown: A Resilient Sector Finds Its Floor Self-storage enjoyed unprecedented demand during the 2020–2021 period, but by 2023 the market faced headwinds. Elevated supply growth and a cooldown in moving activity (a primary demand driver) led to softer fundamentals. Property values pulled back roughly 20% from their 2021 peak, according to Green Street data. Occupancies, which had been in the mid-90% range at the pandemic peak, dipped back toward historical norms around the low 90s. National average occupancy in 2023 was about 91–92%, down a couple of percentage points from the prior year. Rental rates also retreated: industry-wide, street rents fell approximately 10% in 2023 after the COVID surge. Heavily supplied Sunbelt markets saw sharper rent declines (often in the 10–15% range), while dense coastal cities held steadier. In short, by late 2024 the sector had undergone a healthy correction, digesting new supply and reverting from unsustainably high COVID-era demand. Crucially, even during this slowdown, self-storage proved its resilience relative to other property types. Investors continued to view storage as a “safe haven” in a volatile CRE environment, transacting $3 billion in U.S. self-storage property sales during 2024 (over 800 facilities traded). The asset class maintained consistent cash flows despite rising interest rates and inflation. Cap rates (initial yields) stayed roughly flat through 2024 even as values dipped, reflecting investor belief in the sector’s long-term stability. In other words, the foundation held firm: occupancy levels, though off their highs, remained healthy, and savvy investors quietly started to accumulate assets at discounted prices. Early Signs of Stabilization in 2024 By late 2024 and early 2025, data began to show that the self-storage market had found its footing. The downward trend in rents is losing steam and even starting to reverse. In January 2025, the national average self-storage rent was only 0.7% lower than a year prior, a far smaller year-over-year drop than earlier in 2024 7 . More significantly, rents rose about 0.8% month-over-month in January – an unusual feat in what is typically the slow season. Likewise, April 2025 figures show national self-storage rents down a mere 0.4% year-over-year, essentially flat, with a return to sequential monthly growth heading into spring. In fact, 27 of the top 30 metro markets saw rents increase between March and April 2025. Markets like Chicago, Tampa, and Washington D.C. are now posting annual rent gains of 2–3%, reflecting constrained supply and sustained demand in those areas . The worst-performing cities (e.g. Austin, San Diego) are still seeing declines, but even those are moderating to single-digit percentages. This broad-based stabilization suggests the sector is at an inflection point. Occupancy rates tell a similar story. After ticking down from record highs, occupancies have largely plateaued at healthy levels, rather than spiraling further down. By Q4 2024, average occupancy at major self-storage REITs hovered around 91%, only slightly below the prior year. Essentially, facilities on the whole stopped losing tenants – a clear sign that demand has caught up to the new supply delivered in recent years. Industry observers note that “flat occupancy trends suggest the worst may be over”. Many operators used aggressive promotions in 2023–24 to keep occupancy up, accepting a temporary dip in revenue growth to retain customers. That strategy appears to have paid off: the customer base has largely stabilized, and now rental rates can be inched back up. Net operating income (NOI) trends, which were slightly negative in 2024, are expected to turn positive again in 2025 as the combination of steady occupancy and improving rents kicks in. National average street rates (per square foot) for self-storage units trended downward through 2023 but began rebounding modestly in 2024–2025, as shown above. Both climate-controlled (blue) and non-climate (gray) unit rates have firmed up after a period of decline (data through May 2025). The inflection in this rent curve is a key marker of the sector’s stabilization. The macroeconomic backdrop is also becoming more favorable. The Federal Reserve’s aggressive rate hikes in 2022–2023 – which had cooled the housing market and self-storage demand – have given way to a more stable outlook. By early 2025, interest rates have plateaued, with the Fed even signaling potential rate cuts on the horizon 15 . While high borrowing costs in 2024 put a damper on self-storage development and transactions, the mere expectation of easing rates has improved investor sentiment. Consumer price inflation, which was running hot in 2022, has moderated in 2024, restoring some consumer confidence. Self-storage operators report improved leasing velocity as renters adjust to the new normal and feel more secure in their finances 15 . In short, the clouds are parting: with the economy on a stable footing (no recession materialized in 2024) and interest rate pressure likely past its peak, the stage is set for self- storage fundamentals to strengthen. Demand Drivers: Mobility, Housing, and Lifestyle Shifts One of the strongest indicators for self-storage demand is housing mobility – people moving households. Over the past two years, the U.S. saw an unusually low level of moving activity, which directly dampened storage usage. Why the slowdown? One factor is the housing market lockdown effect: roughly 56% of U.S. mortgage holders have interest rates below 4%, a byproduct of the ultra-low rates in 2020–21. With market mortgage rates now around 6–7%, homeowners have been reluctant to sell and lose their cheap loans. Fewer home sales means fewer moves, which in turn meant less demand for storage units (moves typically account for about 50% of self-storage usage). … Read more

Why Private Assets Are No Longer Just for Institutions — And Why That Matters for Your Wealth

For decades, the world of private investments — real estate, infrastructure, private loans — was reserved for institutional giants: pension funds, endowments, and ultra-wealthy investors. But change is coming. And if you’re serious about growing and preserving wealth in the next decade, you’ll want to be part of it. In his 2025 annual letter to shareholders, Larry Fink, CEO of BlackRock (the world’s largest asset manager), issued a powerful call to action: “The U.S. needs to put just as much effort into helping people climb to the ceiling—through investing.” Fink is pushing for broader access to private assets, arguing that they should be a core part of retirement strategies for everyday investors — not just the elite. At Signal Ventures, we couldn’t agree more. The Future of Investing: Beyond Stocks and Bonds The traditional 60/40 stock-and-bond portfolio? It’s becoming a relic. Fink envisions a new model: 50% stocks, 30% bonds, 20% private assets. Why? Because private markets — think data centers, self-storage facilities, modern ports, renewable energy grids — offer: Higher potential returns Lower portfolio volatility Real diversification beyond public market swings And they represent the critical infrastructure of tomorrow’s economy. Yet, most investors today still can’t access them easily — a gap that needs urgent closing. Signal Ventures: Giving Investors Access to Tomorrow’s Opportunities At Signal Ventures, we’re ahead of this curve.  We specialize in sourcing and developing data-driven real estate investments — projects that historically have been accessible primarily to large institutions. Our mission? To bring these high-potential private opportunities to qualified individual investors who want more than the limitations of public markets. We believe: Transparency should be the norm. Smart technology should simplify investing, not complicate it. Private market access should be a tool for broader wealth creation, not a gated secret. When you invest with Signal Ventures, you’re not just investing in real estate — you’re positioning yourself for the future economy Larry Fink is describing. Capital Markets = Opportunity for All As Fink put it, the answer is simple: “More investment. More investors.” The retirement-savings gap, the wealth divide, the future of financial security — none of these problems will be solved by playing it safe with outdated investment models. They will be solved by opening doors, broadening access, and empowering individuals to invest like institutions. That’s the future Signal Ventures is building — one opportunity at a time.  Ready to be part of it? Learn more about our latest offerings or Schedule a call to explore how private assets could strengthen your portfolio.

How Data Analytics Is Revolutionizing Passive Real Estate Investment

Passive Income with Data

How Data Analytics Is Revolutionizing Passive Real Estate Investment In the evolving world of real estate investment, the ability to make data-driven decisions has become a defining factor for success. Signal Ventures stands at the forefront of this revolution, leveraging advanced data analytics to transform underperforming properties into high-performing assets. Here’s how data analytics is reshaping passive real estate investment and why Signal Ventures is leading the charge. The Power of Data in Real Estate Traditionally, real estate investment relied heavily on intuition, experience, and market speculation. While these factors remain important, they lack the precision needed in today’s fast-paced market. Data analytics fills this gap by providing insights that are accurate, actionable, and predictive. With access to large volumes of market data, analytics tools can: Identify emerging investment opportunities. Predict market trends with high accuracy. Assess property performance potential. Optimize operational efficiency. For passive investors, this translates to reduced risk and maximized returns. Signal Ventures: Redefining Passive Income with Data At Signal Ventures, we harness the power of cutting-edge analytics to identify and unlock the hidden potential of properties. Whether it’s self-storage, industrial, or residential projects, our team uses data insights to make informed decisions that generate consistent, high returns for our investors. How We Leverage Data Analytics Market Opportunity AnalysisOur team analyzes demographic shifts, economic trends, and local market conditions to pinpoint areas with growth potential. This ensures that every investment is strategically positioned for success. Property Performance OptimizationBy examining historical data and current metrics, we can transform underperforming properties into cash-flow powerhouses. This approach is especially effective in sectors like self-storage and industrial real estate, where efficiency and demand drive profitability. Risk MitigationData-driven insights allow us to foresee and address potential challenges before they arise. Whether it’s adapting to market fluctuations or optimizing property management, our proactive strategies minimize risk for passive investors. Portfolio DiversificationOur analytics framework ensures a balanced mix of investments across self-storage, industrial, and residential real estate. This diversification protects against market volatility while delivering consistent returns. The Signal Ventures Advantage for Passive Investors For investors seeking passive income, Signal Ventures offers a seamless experience powered by innovation and transparency. Here’s what sets us apart: Expertise Across Sectors: From self-storage facilities to residential developments, we specialize in projects with high-yield potential. Cutting-Edge Technology: Our data tools don’t just analyze current trends—they predict future opportunities. Proven Results: By focusing on underperforming properties, we’ve consistently turned challenges into opportunities, creating exceptional value for our investors. Transparency: We prioritize open communication, ensuring investors understand how their portfolios are performing every step of the way. Why Data Analytics Matters More Than Ever In a competitive market, the difference between a good investment and a great one often lies in the details. Data analytics provides the clarity and precision needed to identify these opportunities, making it an indispensable tool for passive investors. With Signal Ventures, investors don’t just put their money to work—they align with a team committed to achieving results through innovation. Our data-driven approach ensures that every investment decision is backed by thorough research, sound strategy, and a clear vision for success. Join the Revolution The future of real estate investing is here, and it’s data-driven. At Signal Ventures, we’re empowering investors to reap the benefits of passive income through intelligent, analytics-backed strategies. Ready to take the first step? Let’s transform potential into profit, together. Explore how Signal Ventures can help you achieve your investment goals.Visit Signal Ventures to learn more.